萬豪政策:會員保級失敗後是逐級降級(軟着陸)還是一降到底?

有不少同學其實一直都有一個疑問,如果今年我保級失敗,甚至一晚都沒住,那麼明年我是降一級呢?還是一降到底?

在以前,萬豪有一個所謂「軟着陸」的政策(沒有寫入條款),即使今年一晚都沒住,明年的等級也只會比原來的等級降低一級。

在 2020 年的時候,萬豪對降級政策有了正式的說明。實際上,軟着陸政策在那個時候就已經不復存在。

如果尊貴級別會員在一個日曆年內未滿足其現有等級的年度要求,他們的等級將在下一年降級到低於其現有等級的一或兩個等級。如果會員繼續不滿足等級的年度要求,則該會員每年將繼續降級。

例如,一位尊貴白金卡會員在 2020 年達到 40 晚合格房晚,將在 2021 年降級為尊貴金卡級別。如果該會員在 2021 年不符合尊貴金卡要求,則他們將在 2022 年降級為尊貴銀卡級別。

大家可以看到,當時的表述還是有點遮遮掩掩。什麼叫只降一兩個等級,說到底還是要按房晚來計算。

前不久,萬豪發了一個新的公告。這次就很清晰了,除了大使級別,其他級別如果一晚都沒住就一擼到底。

Will all members that do not reach status in 2022 be downgraded to the next Elite tier?

We are pleased to offer Titanium Elite status to our current Ambassador Elite members who do not achieve the 2022 published criteria to maintain Ambassador Elite status.

As part of Marriott Bonvoy's annual business processing, all other Elite Members with a status expiration date of February 2023 that did not achieve a higher Elite Status or renew their existing Elite Status during 2022 will be downgraded in early March 2023.

https://help.marriott.com/s/article/Article-22162

上面說得很清楚了,如果在 2022 年保級失敗,在 2023 年大使級別的會員就會降級到鈦金,其它等級的會員則按照原來的保級要求降級,明確不會再有軟着陸(逐級降)。也就是說,如果 2022 年一晚都沒住,除了大使以外,其他級別的會員都會直接降級到白板。

上面說的就是萬豪 2023 年的降級政策,以後當然還有可能會再調整。但是個人認為這項政策應該會延續一段相當長的時間,因為本來就只有萬豪才有軟着陸這種福利,其他酒店集團基本上都沒有。

在疫情期間,包括萬豪在內的很多酒店集團都有不同程度的放水,會員不用完成要求或者很低的要求,就能獲得保級。這樣就會導致高級會員的數量比以往增多,萬豪就要付出更多的成本去維持他們的福利。那麼萬豪這次政策調整就很好理解了。

2023-1-4 更新:

今天萬豪又發了一個新公告,自己打自己的臉,2022 年要是保級失敗,依然享有「軟着陸」待遇。

公告地址:
https://help.marriott.com/s/article/Article-34363

In January 2023, all Members will have their 2022 loyalty activity evaluated as follows:

  • Members who achieved their existing Elite status again in 2022 will have their current status renewed through February 2024.
  • Members who did not re-achieve their existing Elite status in 2022 will be offered one tier below their current status through February 2024. These members will see their new status starting in March 2023 and can enjoy their existing status through February 2024.
  • Members who achieved a higher Elite level during 2022 already have a status expiration date of February 2024.

公告中明確說明,如果 2022 年未能保級,在 2023 年所有等級的會員都只會降一級。

估計是因為目前還是處於後疫情時代,萬豪為了挽留會員不得不重新推出軟着陸政策。但是先說沒有軟着陸,過完年又立刻變臉,確有騙會員多住房晚的意思。

2024-1-10 更新:

今年軟着陸政策依然繼續:

In January 2024, all Members will have their 2023 loyalty activity evaluated as follows:

  • Members who achieved their existing Elite status again in 2023 will have their current status renewed through February 2025.
  • Members who did not re-achieve their existing Elite status in 2023 will be offered one tier below their current status through February 2025. Members will see their new status in March 2024 and can enjoy their existing status through February 2024. 
  • Members who achieved a higher Elite status during 2023 already have a status expiration date of February 2025.
https://help.marriott.com/s/article/Article-34363

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