万豪政策:会员保级失败后是逐级降级(软着陆)还是一降到底?

有不少同学其实一直都有一个疑问,如果今年我保级失败,甚至一晚都没住,那么明年我是降一级呢?还是一降到底?

在以前,万豪有一个所谓“软着陆”的政策(没有写入条款),即使今年一晚都没住,明年的等级也只会比原来的等级降低一级。

在 2020 年的时候,万豪对降级政策有了正式的说明。实际上,软着陆政策在那个时候就已经不复存在。

如果尊贵级别会员在一个日历年内未满足其现有等级的年度要求,他们的等级将在下一年降级到低于其现有等级的一或两个等级。如果会员继续不满足等级的年度要求,则该会员每年将继续降级。

例如,一位尊贵白金卡会员在 2020 年达到 40 晚合格房晚,将在 2021 年降级为尊贵金卡级别。如果该会员在 2021 年不符合尊贵金卡要求,则他们将在 2022 年降级为尊贵银卡级别。

大家可以看到,当时的表述还是有点遮遮掩掩。什么叫只降一两个等级,说到底还是要按房晚来计算。

前不久,万豪发了一个新的公告。这次就很清晰了,除了大使级别,其他级别如果一晚都没住就一撸到底。

Will all members that do not reach status in 2022 be downgraded to the next Elite tier?

We are pleased to offer Titanium Elite status to our current Ambassador Elite members who do not achieve the 2022 published criteria to maintain Ambassador Elite status.

As part of Marriott Bonvoy's annual business processing, all other Elite Members with a status expiration date of February 2023 that did not achieve a higher Elite Status or renew their existing Elite Status during 2022 will be downgraded in early March 2023.

https://help.marriott.com/s/article/Article-22162

上面说得很清楚了,如果在 2022 年保级失败,在 2023 年大使级别的会员就会降级到钛金,其它等级的会员则按照原来的保级要求降级,明确不会再有软着陆(逐级降)。也就是说,如果 2022 年一晚都没住,除了大使以外,其他级别的会员都会直接降级到白板。

上面说的就是万豪 2023 年的降级政策,以后当然还有可能会再调整。但是个人认为这项政策应该会延续一段相当长的时间,因为本来就只有万豪才有软着陆这种福利,其他酒店集团基本上都没有。

在疫情期间,包括万豪在内的很多酒店集团都有不同程度的放水,会员不用完成要求或者很低的要求,就能获得保级。这样就会导致高级会员的数量比以往增多,万豪就要付出更多的成本去维持他们的福利。那么万豪这次政策调整就很好理解了。

2023-1-4 更新:

今天万豪又发了一个新公告,自己打自己的脸,2022 年要是保级失败,依然享有“软着陆”待遇。

公告地址:
https://help.marriott.com/s/article/Article-34363

In January 2023, all Members will have their 2022 loyalty activity evaluated as follows:

  • Members who achieved their existing Elite status again in 2022 will have their current status renewed through February 2024.
  • Members who did not re-achieve their existing Elite status in 2022 will be offered one tier below their current status through February 2024. These members will see their new status starting in March 2023 and can enjoy their existing status through February 2024.
  • Members who achieved a higher Elite level during 2022 already have a status expiration date of February 2024.

公告中明确说明,如果 2022 年未能保级,在 2023 年所有等级的会员都只会降一级。

估计是因为目前还是处于后疫情时代,万豪为了挽留会员不得不重新推出软着陆政策。但是先说没有软着陆,过完年又立刻变脸,确有骗会员多住房晚的意思。

2024-1-10 更新:

今年软着陆政策依然继续:

In January 2024, all Members will have their 2023 loyalty activity evaluated as follows:

  • Members who achieved their existing Elite status again in 2023 will have their current status renewed through February 2025.
  • Members who did not re-achieve their existing Elite status in 2023 will be offered one tier below their current status through February 2025. Members will see their new status in March 2024 and can enjoy their existing status through February 2024. 
  • Members who achieved a higher Elite status during 2023 already have a status expiration date of February 2025.
https://help.marriott.com/s/article/Article-34363

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